Caroline Issa discovers that the best new party shoes aren’t really new at all ~ featured in The Telegraph
Article extracted from The Telegraph.
Caroline Issa. Published on December 5th, 2018
I was dancing around with joy when I heard that Bionda Castana, one of my favourite shoe labels that closed up shop two years ago, was relaunching. And not just because I’d worn my favourite Denni flats to the ground.
Bionda Castana, a favourite of Jessica Alba, Alexa Chung, Kate Bosworth (the list of celebrity fans goes on) has relaunched with a business model that prioiritises preserving the planet over consumption. Its new, sustainably minded website focuses on limited-edition pre-orders of its iconic silhouettes.
Each month, founders Natalia Barbieri and Jennifer Portman are offering four different shoes from their archive for pre-order, in colours and fabrics that their Italian factory have in stock so as to not create new material waste. Soon, both die-hard fans of the brand, and new ones yet to discover them, will all be dancing around in our new (but not really new) #BCIcons.